Could Genesis Really Debut the Ultimate Off-Road X Gran SUV in Showrooms?

Genesis adores concept vehicles. Many of their most creative autos have carried the designation Genesis X, such as the X Gran Berlinetta supercar and the X Gran Coupe GT. These usually make their first appearance amid significant hype and bear a striking resemblance to a nearly production-ready vehicle. However, as of now, none of the Genesis concepts marked with an X have been formally approved for manufacturing. Nonetheless, this possibility remains open for several of these models—particularly noteworthy being the newly unveiled one. X Gran Equator SUV .

If this idea appeals to you, Genesis Chief Creative Officer Luc Donckerwolke might have some encouraging information: despite the brand already offering three SUVs with a fourth one planned, he "thinks there is still space" for an adventurous SUV within their lineup.

That quotation originates from a conversation with Australia's Car Expert , where Donckerwolke elaborated on his ideas long-held belief that the brand's range shouldn’t simply consist of “Russian doll” versions of the same model at varying scales. Currently, Genesis offers the GV60, GV70, and GV80 crossover models across multiple market tiers. The company also intends to introduce an additional large SUV, anticipated to be inspired by the Neolun concept and named GV90 Does this allow space at the top of the lineup for a GV100 halo SUV?

If that’s the case, then the X Gran Equator really stands out since it doesn’t resemble anything else the brand has slated for the SUV market. Instead of focusing on enhancing road comfort, this potential GV100 competitor might be better suited as an “adventure” vehicle akin to the Mercedes-Benz G-Wagen , Lexus GX , and Land Rover Defender While these vehicles stand out with their boxy designs reminiscent of earlier models from their brands’ histories, the X Gran Equator takes an entirely different approach.

The X Gran Equator diverges from being just another adventure SUV, transforming instead into an off-road grand tourer. Conventional GTs such as the Lexus LC 500 or Ferrari Roma emphasize outstanding road handling, lavish everyday comfort, and extravagant aesthetics typically found in large vehicles. In contrast, the Gran Equator swaps out some of this emphasis on on-road prowess for enhanced off-road capabilities while maintaining a strong commitment to luxurious interiors and a distinctive elongated hood design that encapsulates the brand’s aesthetic philosophy within a singularly memorable style.

If Genesis decided to create an upscale large SUV for the pinnacle of their range, the X Gran eSUV appears to be a fitting foundation. While it likely wouldn’t be inexpensive, Donckerwolke’s statements imply that we could see such a vehicle materialize at dealerships relatively soon.

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