Gen Zalpha Skincare: The 2024 Beauty Revolution Led by a Tween Entrepreneur

Introducing Yes Day: Skincare Designed for Gen Z and Gen Alpha

In recent years, skincare has evolved significantly, with new brands emerging to cater to the unique needs of younger generations. For tweens and teens, the focus is shifting from expensive, complex formulations to products that are both effective and fun. This shift is evident in the launch of Yes Day, a brand created specifically for Gen Z and Gen Alpha. The line was developed by 13-year-old Coco Granderson, who partnered with renowned chemist Ron Robinson, known for his work on BeautyStat and Hailey Bieber’s Rhode. Together, they have crafted a skincare line that prioritizes safety, simplicity, and style.

A Brand Built by Teens, for Teens

Coco Granderson, the brainchild behind Yes Day, noticed a gap in the market for skincare products that were both suitable for young skin and appealing to teens. She found that many existing brands either lacked quality or failed to deliver on aesthetics. “I could find some skincare that’s for teens but not a whole brand,” she said. “If I find a whole brand, it doesn’t tick all the boxes. It might have good products but not good packaging. It might have good packaging but not good products.”

Her personal experience with the wrong products led her to seek a better solution. “I used a lot of toners and retinols that weren’t good for my skin,” she shared. “It dried my skin out a lot, and then I tried to fix that with other products that were even worse.” This experience inspired her to create a line that would be safe, effective, and enjoyable for young users.

Safe and Effective Formulations

Ron Robinson, who worked closely with Coco on the formulation, emphasized the importance of creating products that meet the specific needs of teenagers. “Tweens and teens don’t need products that stimulate collagen or cell turnover,” he explained. “What they need are products that address stress, hormonal changes, and environmental factors that cause irritation and dryness.” Yes Day focuses on hydration, protection, and radiance, using a proprietary blend of antioxidants, squalane, and probiotics to support skin health.

Products That Are as Fun as They Are Functional

Yes Day offers a range of products designed for on-the-go use, making them ideal for active lifestyles. The Whip Dream Moisturizer, for example, features a convenient spoon on top, allowing users to apply it without getting their hands messy. The Float Foam Face Cleanser provides a gentle yet effective clean, while the Lip Sweetie Lip Mask Vanilla Glaze delivers a sweet, hydrating finish.

Coco also highlighted the importance of packaging and branding. “The name of the Inner Beam Hydration Mist is so cool. It goes with volleyball, like inner beam, inner strength,” she said. “All the products are great on the go. They want products that are easy to carry, fun, and beneficial for the skin.”

Expanding Beyond Skincare

While Yes Day currently focuses on skincare, Coco has big dreams for the brand’s future. “I really want something big that’s not just skincare,” she said. “Like how Hailey Bieber had her lip products on her phone case. It doesn’t have to just be lips, it could be any of my products.” She also hopes to see more influencers, including Zendaya, promote the brand.

A Collaborative Journey

Working on this project with her mother has been a positive experience for Coco. “At first I thought I was going to be super bad, but now it’s actually getting better,” she said. “I am learning stuff from her. She’s learning stuff from me, so it’s great. And it’s fun to be on the same journey as her.”

Launch Details and More

Yes Day launches on October 1 and will be available at yesdayworld.com. The products retail from $15 to $32, offering an affordable and accessible option for young skincare enthusiasts. As the brand continues to grow, it promises to redefine what skincare can be for the next generation.