Top 66 Early Black Friday 2025 Deals

Black Friday and Cyber Monday: Expert-Approved Picks for the Best Deals

Black Friday was once a one-day shopping event; it’s now taken over the entire month of November. Big-name brands and retailers are launching their sales events earlier than ever. Our staff of professional shoppers is already seeing discounts on some of our favorite products across a range of categories, including home goods, kitchen tools, electronics and more. We’ll be regularly updating this guide throughout the month, so if you're gearing up for Black Friday and Cyber Monday, don't miss these expert-approved picks to get the best bang for your buck.

Apple Products on Sale

While Apple doesn’t run its own early Black Friday deals, you can find a range of the brand’s products on sale at various retailers. Some of the best sales we’re seeing so far include discounts on the recently released Apple Watch Ultra 3 and SE 3 and $200 off the MacBook Air in 13- and 15-inch configurations.

• AirTag (4 Pack)
  $99 AT Apple
  $65 AT Walmart
  $65 AT Amazon

• AirPods Pro 2 (USB-C)
  The AirPods Pro have great sound and excellent noise cancellation paired with lots of Apple-friendly features.
  $170 AT Amazon

• AirPods 4 with Active Noise Cancellation
  $179 AT Apple
  $149.99 AT Amazon

• AirPods 4
  $129 AT Apple
  $119 AT Amazon

• Apple Watch Ultra 3
  $799 AT Apple
  $699.99 AT Amazon

• Apple Watch SE 3
  $249 AT Apple
  $199.99 AT Amazon

• MacBook Air (13-inch, M4)
  $999 AT Apple
  $749.99 AT Amazon

• MacBook Air (13-inch, 512GB SSD, M4)
  $1199 AT Apple
  $949.99 AT Amazon

• MacBook Air (15-inch, M4)
  $1199 AT Apple
  $950 AT Amazon

• MacBook Air (15-inch, 512GB SSD, M4)
  $1399 AT Apple
  $1149.99 AT Amazon

Accessories for iPhone 17 Pro

• TechWoven Case for iPhone 17 Pro
  $50 AT Amazon

• Silicone Case for iPhone 17 Pro
  $38 AT Amazon

• Clear Case for iPhone 17 Pro
  $37 AT Amazon

• iPhone Air Bumper
  $29.99 AT Amazon

Anker Tech Accessories

Tech accessory stalwart Anker is kicking off its holiday savings with the lowest-ever price on its fold-up travel charger, plus discounts on a universal travel adapter we like, sleepbuds we recommend in our guide to tech gifts and more.

• MagGo Wireless Charging Station (3-in-1, Foldable Pad)
  $60 AT Anker
  $59.55 AT Amazon

• Nano Travel Adapter (5-in-1, 20W)
  If you need a compact charger without giving up ports, choose this adapter.
  $20 AT Anker
  $19.99 AT Amazon

• Sleep A30 Earbuds
  $194 AT Soundcore
  $193.99 AT Amazon

• 633 Magnetic Battery
  This device is one of the few but mighty MagSafe portable chargers that support a 10,000 mAh capacity. The design is sleek and won't block your iPhone's camera.
  Discount with on-page coupon
  $36 AT Anker
  $35.99 AT Amazon

• MagGo Magnetic Wireless Charger
  $17.99 AT Amazon

Bose Audio Products

Bose’s audio products are some of the best in the industry, including its noise-canceling headphones, earbuds and Bluetooth speakers. You can save hundreds on top products during the brand’s early Black Friday sale.

• QuietComfort
  $199 AT Bose
  $199 AT Amazon

• QuietComfort Ultra
  These headphones do a truly excellent job of muting the outside world and sound good no matter what you’re listening to.
  $329 AT Bose
  $329 AT Amazon

• Ultra Open Earbuds
  Bose’s unique earbuds combine great sound with an open design that lets you hear the world around you.
  $199 AT Bose
  $199 AT Amazon

• SoundLink Flex (2nd Gen)
  Great sound with lots of bass in a traditional-looking package.
  $129 AT Bose
  $129 AT Amazon

• SoundLink Micro
  $99 AT Bose
  $99 AT Amazon

Branch Home Office Furniture

If you’re looking to upgrade your home office before the end of the year (hello, tax deduction), check out Branch’s end-of-the-year sale. The furniture brand’s entire lineup is 15% off, with bundles discounted by 20%.

• Ergonomic Chair
  $305 AT Branch
  $359 AT Amazon

• Standing Desk
  $636 AT Branch
  $749 AT Amazon

• Duo Standing Desk
  The Branch Duo is a sturdy-but-lightweight standing desk with a smaller footprint and an easy-to-use control panel.
  $466 AT Branch
  $549 AT Amazon

Breville Kitchen Appliances

Breville makes some of our favorite kitchen appliances, including the Smart Oven Air Fryer Pro, which can toast, bake and air fry and is 20% off leading up to Black Friday. Our top espresso machines from the brand aren’t discounted as of yet, but the giftable Express model is 21% off.

• The Smart Oven Air Fryer Pro
  Due to its impressive capacity and 13 cooking functions, this versatile appliance can practically replace your oven.
  $319.96 AT Sur La Table
  $320 AT Amazon

• Barista Express Espresso Machine
  $549.95 AT Bloomingdale's
  $549.95 AT Amazon

The Company Store

The Company Store’s early Black Friday sale has begun, with 25% off purchases of $100 or more when you use code BFDEALS25 and up to 40% off select products. Our favorite Supima cotton percale sheet set is marked down to $176 in the queen size. One of our top-pick bathrobes, the Company Cotton Women’s Long Robe, is on sale for $96. It makes a great holiday gift, especially if you personalize it for an extra $12.

• Company Cotton Long Robe, Women's
  $96 AT The Company Store

• Legends Hotel Supima Cotton Percale Sheet Set
  These are some of the lightest and most airy sheets we tested, and they’re made from luxurious American-grown cotton.
  $176 AT The Company Store

Coop Bedding

We recommend several of Coop’s pillows, including the Eden as a pick for stomach sleepers, the Original Adjustable Crescent Pillow for back sleepers and the Original Pillow for side sleepers. Each of these pillows, plus other select bedding, are 25% off through Nov. 17.

• The Eden
  The Eden from Coop is an adjustable pillow that lets you remove and add fill to find your perfect plushness level and height.
  $105 AT Coop
  $105 AT Amazon

• Original Adjustable Crescent Pillow
  Coop’s Crescent Pillow is a contour pillow that helps back and side sleepers rest comfortably.
  $74.25 AT Coop
  $99 AT Amazon

• The Original Pillow
  This pillow filled with shredded memory foam lets you customize the loft and firmness to find your most comfortable fit.
  $63.75 AT Coop
  $85 AT Amazon

Girlfriend Collective Workout Gear

Girlfriend Collective’s Compressive High Rise Leggings are among our favorite workout leggings for women, and one Buy Side editor loves the brand’s exercise skort. It may not look like there’s a sale going on, but you can save 20% sitewide; just add a product to your cart and the code FRIENDS20 will be automatically applied at checkout.

• Compressive High-Rise Legging
  These versatile leggings are comfortable no matter how you choose to move, whether you’re doing aerobics or walking the dog. And the brand has a reputation for its environmental and social impact practices.
  $86 AT Girlfriend Collective

• Sport Skort
  $63 AT Girlfriend Collective

Google Pixel Devices

Get a headstart on shopping for Google gear this holiday season at Amazon. Right now, we’re seeing 30% off the Google Pixel Tablet and up to $300 off the 2025 lineup of Google Pixel phones, including the Pixel 10 Pro Fold.

• Pixel Tablet
  $279 AT Amazon

• Pixel 10
  $850 AT AT&T
  $800 AT T-Mobile
  $800 AT Verizon
  $599 AT Amazon

• Pixel 10 Pro
  $1049.99 AT AT&T
  $1000 AT T-Mobile
  $1000 AT Verizon
  $749 AT Amazon

• Pixel 10 Pro XL
  $1250 AT AT&T
  $1200 AT T-Mobile
  $1200 AT Verizon
  $899 AT Amazon

• Pixel 10 Pro Fold
  $1800 AT T-Mobile
  $1800 AT Verizon
  $1499 AT Amazon

KitchenAid Stand Mixers

KitchenAid stand mixers are coveted by home chefs and are often discounted during the holidays. You can get the 5-quart Artisan, our top choice after testing seven mixers, for 30% off in select colors. The brand’s spiralizer attachment is also discounted.

• Artisan Series 5-Quart Tilt-Head Stand Mixer
  Equally adept at making cookies, meringue and cakes, the Artisan comes in a wide range of colors and provides impressive flexibility with many optional attachments.
  $499.99 AT KitchenAid
  $350 AT Amazon

• Fruit and Vegetable Spiralizer Attachment Stand Mixer
  $89.95 AT Amazon

Nordstrom Clearance Items

Nordstrom is offering an extra 30% off select clearance items as part of its early Black Friday sale, now through Nov. 11. Shop a wide range of clothing, shoes and accessories for men, women and kids. Save on a great backpack for work, school or travel, Herschel’s Pop Quiz style, which is marked down to $37. Or slide into comfort with a pair of classic women’s Birkenstock Arizona sandals, which are on sale for $63.

• Pop Quiz Backpack, 25L
  $95 AT Bloomingdale's
  $95 AT Zappos
  $37 AT Nordstrom

• Shimmer Slide Sandal, Women's
  $63 AT Nordstrom
  $140 AT Zappos

Our Place Cookware

Our Place’s colorful cookware is as functional as it is Instagram-worthy. The brand’s early Black Friday sale includes discounts on the Always Pan 2.0, a tested favorite, as well as countertop appliances and tableware.

• Always Pan 2.0
  $99 AT Our Place
  $135 AT Amazon

• Perfect Pot
  $119 AT Our Place
  $149 AT Amazon

• Oven Pan
  $95 AT Our Place

• Wonder Oven
  $155 AT Our Place

• Side Bowls, Set of 4
  $27 AT Our Place

Sephora Savings Event

The Sephora Savings Event is going on now, with savings of up to 20% on your order, depending on your rewards membership tier.

• Peptide Glazing Fluid
  $30 AT Rhode Skin

• Glazing Milk
  $32 AT Sephora

• Buffing Bar, 2 Pack
  $30 AT Sephora
  $30 AT Soft Services

• Super Serum Skin Tint SPF 40 Foundation
  Use code SAVENOW for up to 20% off
  $65 AT Sephora

SharkNinja Holiday Head Start Sale

Shark Home and Ninja Kitchen are kicking off the shopping season with their Holiday Head Start sale. Through Nov. 11, you can save 15% sitewide with promo code HOLIDAY15. Our top pick is the Slushi Frozen Drink Maker. We’re also tracking deals at third-party retailers with even larger discounts, including the Shark FlexStyle Air Styling & Drying System.

• Slushi Professional Frozen Drink Maker
  $297 AT Ninja Kitchen
  $349 AT Amazon

• CryoGlow Cooling + LED Face Mask
  $297 AT SharkNinja
  $349 AT Amazon

• Crispi 4-in-1 Portable Glass Air Fryer Cooking System
  $160 AT SharkNinja
  $159.95 AT Amazon

• NeverClog Cold Press Juicer
  $120 AT SharkNinja
  $119.99 AT Amazon

• FlexStyle Air Styling & Drying System
  $249 AT Sephora
  $229 AT Amazon

• NeverChange Compact Pro Air Purifier
  $140 AT SharkNinja
  $159.99 AT Amazon

• AI Ultra Robot Vacuum
  The AI Ultra Robot Vacuum offers several different cleaning modes, including multiple levels of suction, allowing you to customize its performance to suit your needs.
  $600 AT SharkNinja
  $299.99 AT Amazon

Sur La Table Early Black Friday Sale

Sur La Table’s early Black Friday sale includes several Buy Side kitchen favorites, including Le Creuset’s Signature Dutch oven and skillet in Sage. The 15-inch Lodge Cast Iron Skillet is also discounted, as is the Nespresso Vertuo Pop+ Deluxe Coffee Machine.

• Round Dutch Oven, 7.25 Qt
  This enameled Dutch oven offers even heat and durability, and is the lightest and easiest to clean of all we tested, earning its higher price point.
  $460 AT Le Creuset
  $384 AT Sur La Table
  $400.93 AT Amazon

• Signature Skillet
  $230 AT Le Creuset

• 15-Inch Cast Iron Skillet
  $60 AT Sur La Table

• Vertuo Pop+ Deluxe
  $99.99 AT Nespresso
  $110 AT Sur La Table
  $109 AT Amazon

Trtl Travel Pillow

The travel brand Trtl is offering up to 70% off through the holiday season. We recommend the brand’s travel pillow in our guide, and it’s $11 off right now.

• Travel Pillow
  $44 AT TRTL
  $64.99 AT Amazon

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