Subaru Legends Confront Chic Competition from Mazda

A Strong Contender in the SUV Market

Subaru has long been a favorite among those who value ruggedness, reliability, and family-friendly features. However, the brand is now facing stiff competition from Mazda with the introduction of the CX-50. This new model seems to be specifically crafted to appeal to the same audience that Subaru targets—families, outdoor enthusiasts, and those looking for practicality and performance.

The CX-50 shares some similarities with the Subaru Outback and Forester. It has a long body with a sloped roofline, similar to the Outback, but it offers cargo space comparable to the Forester. The vehicle comes standard with an intelligent AWD system, off-road drive modes, and a rugged design. Its marketing also emphasizes family life, often featuring images of families with pets or children. This strategic move by Mazda shows they understand the target demographic well.

Hybrid Options and Pricing

Mazda’s partnership with Toyota to produce the CX-50 hybrid was a smart decision. While the Subaru Outback hasn’t yet offered a hybrid version, the Forester introduced one in 2026. The Forester hybrid, being a true AWD hybrid, gives it a slight edge over the CX-50. However, the pricing between the two models is very similar. The Subaru Forester hybrid ranges from $29,695 to $43,295, while the CX-50 hybrid starts at $35,195 and goes up to $41,195.

In terms of cost, the Mazda is slightly more affordable. It also boasts a more premium interior and a trusted hybrid system, which could make it more appealing to buyers looking for reliability. The Forester hybrid, on the other hand, uses a new hybrid system that may not have the same track record as the CX-50’s.

When comparing gas-only models, the Mazda CX-50 starts at $31,995 and goes up to $44,495, while the Subaru Outback starts at $29,351 and goes up to $43,210. This means the Mazda is competing directly with both the Forester and the Outback.

Performance and Power

Power is a key factor for many drivers, and here, the Mazda CX-50 stands out. The model I tested was the 2.5 Turbo Premium Plus, which features a 2.5-liter turbocharged four-cylinder engine. It delivers 227 horsepower with regular fuel, and when using premium, it jumps to 256 horsepower. While this does come at the cost of reduced fuel efficiency, it offers a noticeable boost in performance for those who prioritize power.

The Subaru Forester, on the other hand, doesn’t offer much in terms of raw power. Its “Sport” model is more of an appearance package than a performance upgrade, and the Forester XT was discontinued in 2018. The Outback, however, can be equipped with a 2.4-liter turbocharged boxer engine, which provides 260 horsepower. But unless you're in Sport mode, the CVT (Continuously Variable Transmission) prioritizes fuel efficiency, which can result in a less responsive driving experience.

AWD Systems and Efficiency

Both Mazda and Subaru use AWD systems, but they differ in how they operate. Subaru’s symmetrical AWD is a traditional mechanical system that is known for its durability. However, since it's always engaged, it can affect fuel efficiency. Mazda’s intelligent AWD system is more electronically controlled and reactive. It can detect slipping and adjust torque distribution accordingly, which helps improve fuel efficiency when AWD isn't needed.

In my testing, the Mazda achieved around 25 mpg in city driving, while the Outback averaged about 25 mpg as well, though I did more highway driving. The Forester, being slightly smaller and lighter, managed around 24 mpg combined.

Safety Features

Safety is a major concern for many car buyers, and both Mazda and Subaru excel in this area. Subaru’s Eye-Sight system is highly effective in urban environments, though it can struggle in poor weather conditions. Mazda’s system, which uses cameras and radar, performs better in adverse weather and includes features like pedestrian and cyclist detection.

Both brands include essential safety features as standard, such as lane assist, adaptive cruise control, and automatic emergency braking. These features are available even on base models, making them a great value for consumers.

Adventure Readiness

For those who enjoy off-road adventures, the CX-50 offers several features that make it suitable for occasional trails. It comes with standard AWD, 8.6 inches of ground clearance, and an Off-Road drive mode. However, it lacks the advanced X-MODE found in Subarus, which is designed specifically for off-road driving.

While the Mazda is capable on light trails, its low seating position and limited visibility can make it less comfortable for more demanding off-road situations. In contrast, the Subaru Outback and Forester offer higher seating positions and better visibility, making them ideal for serious off-roading.

Cargo and Passenger Space

If cargo and passenger space are priorities, the Subaru Outback is the clear winner. It offers the most room for both passengers and luggage, making it ideal for families. The CX-50, while similar in size, feels more cramped due to its lower roofline and seating position. The Forester strikes a balance between space and practicality, offering good visibility and ample cargo room.

Final Thoughts

The Mazda CX-50 presents a strong challenge to the Subaru Forester and Outback. It offers similar features, off-road capabilities, and family-friendly pricing. The hybrid option, powered by Toyota’s proven system, adds to its appeal. Meanwhile, the Forester’s hybrid system is still new, and the Outback remains the best choice for those needing more space.

Ultimately, both brands have their strengths. If you’re looking for a fun, spirited adventure SUV without kids in the picture, the CX-50 is a solid choice. For families or those planning extensive off-road trips, the Subaru might be the better option. Either way, these three models are excellent choices at their respective price points.