Fall's Makeup Trends Rebel Against the System

The Evolution of Fall 2025 Makeup Trends

As we step into this fall, the makeup world is experiencing a unique shift. The uncertainty of the times has influenced beauty choices, leading to two distinct directions: minimalist, no-makeup aesthetics and bold, expressive styles. Makeup artists are noticing a trend where clients either want to feel comfortable with their natural look or push boundaries to transform completely.

The minimalist approach continues to be popular, with many clients seeking to enhance their natural features without overdoing it. This preference for subtle enhancements reflects a growing focus on skin care, as products like skin tints and concealers replace full-coverage foundations. This shift highlights the importance of a healthy, radiant complexion as the foundation of any makeup look.

On the other hand, there’s a resurgence of goth and grunge makeup. With elements like tightlining, smudged eyes, oxblood lips, and spiky lashes, many are embracing a more rebellious aesthetic. This style serves as a form of self-expression, allowing individuals to convey feelings of angst, defiance, and unity through their makeup choices.

Key Trends for Fall 2025

Tightlined Eyes

Tightlining has become a staple in many makeup routines, especially among those looking to define their eyes. While it's a fundamental technique, its popularity has grown, particularly among younger generations. This look, often inspired by the early 2000s, is being reinterpreted with a modern twist—less messy and more refined.

Makeup artist Todd Harris explains that tightlining helps create definition, making eyes stand out even in photos. The key is to use waterproof formulas and apply them carefully to avoid smudging. Techniques like applying liner in small sections and using a blending brush can help achieve a crisp, clean look.

Gray Eye Shadow

Cool tones are making a strong comeback, with gray and gunmetal shadows becoming favorites. These shades offer a sophisticated, natural look that complements various skin tones. Makeup artist David Razzano notes that the shift from warm palettes to cooler tones reflects a desire for elegance and simplicity.

Designers and makeup artists are experimenting with different applications, from deep gunmetal hues to graphic, maximalist looks. The versatility of gray shadows allows for creative expression while maintaining a chic aesthetic.

Spiky Lashes

Spiky lashes have taken center stage this fall, offering a dramatic yet stylish option. This trend, reminiscent of the 1970s, adds a touch of glamour and edge to any look. Makeup artist David Razzano emphasizes the importance of shape over tone, suggesting that spiky lashes can be achieved with false lashes or mascara techniques.

Subtle variations, such as using individual clusters or clumping mascara, allow for a more natural effect while still making a statement. The goal is to highlight the eyes without overwhelming the face.

Natural, Structured Brows

The laminated brow look is giving way to a more natural, structured appearance. Makeup artists are seeing a return to fuller, softer brows that complement facial features without appearing too rigid. Oquendo recommends using 3-in-1 brow products that combine a pencil, spoolie brush, and felt-tip marker for a versatile application.

These products allow for precise shaping and filling, creating a balanced look that enhances the overall makeup ensemble.

Garnet Lips

Garnet lips are making a strong return, with both matte and glossy finishes gaining popularity. This trend aligns with the broader movement toward counterculture nostalgia, particularly the whimsical goth of the late 1990s. Makeup artist Nikki DeRoest highlights the versatility of deep reds, noting that they can be paired with a fresh complexion for a striking contrast.

Whether opting for a bold, glossy finish or a soft, matte look, the key is to balance the lip color with the rest of the makeup. Products like MAC Lipglass and Neutrogena High Shine Glossy Lip in Black Dahlia are excellent choices for achieving a long-lasting, vibrant look.

Skin Silking

A skin-first approach is dominating the makeup scene, with a focus on achieving a fresh, radiant complexion. Makeup artists are emphasizing the importance of proper skincare, recommending hydrating milky toners that provide moisture without excess product. This method, known as "skin silking," simplifies the routine while enhancing the skin's natural glow.

Products like Bubble Cosmic Silk Hydrating Milky Toner and Rhode Peptide Glazing Fluid are popular choices, offering a lightweight, non-sticky texture that works well with foundation or tinted moisturizer.

Smudgy, Smoked-Out Liner

Smoky eyes are back, but with a modern twist. New long-wear eyeliner formulas allow for easy smudging and creative expression. Makeup artist Caroline DelRio notes that accents of espresso, burgundy, and navy are trending, offering a fresh take on classic grunge looks.

Using blending brushes or cream shadow sticks can help achieve the desired effect without the mess. Products like Kulfi’s Underlined Kajal Clean Waterproof Long-Wear Eyeliner and Bobbi Brown Long-Wear Cream Shadow Stick are ideal for creating a smoky eye with lasting impact.