Frontier Works Arrives at “Anime Expo 2025” to Captivate Fans with Exclusive Experiences

Posted by The News Pulse September 23, 2025 Post a Comment

Story by Koji Uchida

Frontier Works, a Tokyo-based company led by President Masahide Tsuji, wrapped up a successful four-day run at “Anime Expo 2025” in Los Angeles from July 3rd to July 6th. Their exhibition area, located within the "animate GROUP" booth (South Hall, SH-504), became a major hotspot, attracting massive crowds of international fans with a diverse range of activities and exhibits. Here's the official report to get an inside look at the booth.

Official Report

“The Rising of the Shield Hero Season 4” Talk Event Powered by Crunchyroll

On Friday, July 4, the second day of the event, a special talk event was held with Kaito Ishikawa, the voice actor for the protagonist of “The Rising of the Shield Hero,” Naofumi Iwatani.

During the event, Ishikawa-san looked back on “The Rising of the Shield Hero” panel event that was held the previous day. He shared his unique perspective on the appeal of the series and its characters, particularly his deep affection for Naofumi. The crowd was thrilled when he also performed one of Naofumi's signature lines live.

▼Kaito Ishikawa

Additionally, a photo campaign was held in collaboration with the Crunchyroll booth during the event, where fans could get a special “The Rising of the Shield Hero” postcard. Many anime fans took photos at both booths and the photo spot.

▼Special Postcard for the "The Rising of the Shield Hero" AX2025 Photo Campaign

■ “The Rising of the Shield Hero Season 4” Related Links

・　Official Anime Website

・　Official X (@shieldheroanime)

“Suikoden” Series

In addition to selling and displaying North American-exclusive merchandise for Konami Digital Entertainment Co., Ltd.'s RPG “Suikoden I&II HD Remaster: Gate Rune and Dunan Unification Wars,” the event also displayed original art from “Suikoden I” and “Suikoden II” for the first time outside of Japan. Other attractions included a life-sized mannequin of the protagonist from “Suikoden II,” “Suikoden” photo corner, and a wall display for “Suikoden STAR LEAP”. They also held a distribution event for "Anime Expo 2025" exclusive “Suikoden” lanyard.

▼The First Overseas Exhibition of Original Art from "Suikoden I" and "Suikoden II"

▼Life-Size Mannequin of the Protagonist from "Suikoden II"

▼ North American Exclusive Product Display for "Suikoden I & II HD Remaster"

▼"Suikoden" Photo Corner

▼ "Suikoden STAR LEAP" Wall Display

▼ "Anime Expo 2025" Limited Edition "Suikoden" Lanyard Giveaway

■ “Suikoden” Series Related Links

・　"Suikoden" Series Portal Site

・　"Suikoden I&II HD Remaster: Gate Rune and Dunan Unification Wars" Official Website

・　"Suikoden STAR LEAP" Official Website

・　"Suikoden" Official X (@GensoSuikoden)

・　"Suikoden" Official English X (@Suikoden)

・　Anime "Suikoden" Official X (@suikoden_anime)

・　"Suikoden STAR LEAP" Official X (@GensoSuikodenSP)

"Hatsune Miku x Tokyo National Museum" Cultural Property Restoration Program

Collaboration merchandise featuring “Hatsune Miku,” “Kagamine Rin,” and “Kagamine Len” from Crypton Future Media, Inc., and cultural properties from the Tokyo National Museum’s collection was on sale in North America for a limited time.

Additionally, they displayed wall art and merchandise samples of made-to-order items and distributed limited-edition, ticket-style cards. A portion of the sales from this merchandise will be donated to the Tokyo National Museum for cultural property restoration-related expenses.

*This program is a joint effort by Crypton Future Media, Inc., the Tokyo National Museum, and the National Center for the Promotion of Cultural Properties.

▼"Hatsune Miku x Tokyo National Museum" Cultural Property Restoration Program - Wall Display

▼"Hatsune Miku x Tokyo National Museum" Cultural Property Restoration Program Ticket-Style Card Giveaway

▼"Hatsune Miku x Tokyo National Museum" Cultural Property Restoration Program - Made-to-order Products on Display

■ What is “Hatsune Miku”?

“Hatsune Miku” is a singing voice synthesizer software developed by Crypton Future Media, Inc. on August 31, 2007, that allows users to make her sing by inputting lyrics and a melody. The software became a cultural phenomenon when many creators began posting music they had made with it online, and she is now also active in various fields as a "virtual singer."

The "MIKU EXPO" world tour series celebrated its 10th anniversary in 2024, completing tours in 17 cities in North America, 6 cities in Europe, and 5 cities in New Zealand and Australia for the first time. In July 2024, the "MIKU WITH YOU 2024" live tour was held in China for the first time since November 2019, with shows in Shanghai, Beijing, and Guangzhou.

In Japan, the event series “Hatsune Miku Magical Mirai," which includes live performances and an exhibition where fans can experience the joy of creation, has drawn over 500,000 visitors in the 12 years since its inception in 2013. For 2025, it is scheduled to be held in three cities: Osaka, Tokyo, and for the first time, Sendai.

Hatsune Miku also has a history of collaborating with famous artists, having appeared as the prima donna in Isao Tomita's "Ihatov Symphony" and "Dr. Coppelius," and served as the opening act for Lady Gaga's 2014 North American tour. She also performed at Coachella, one of the largest music festivals in the US, in 2024, and various related events are held both in Japan and overseas.

Identity V

Frontier Works exhibited numerous appealing illustrations created over five years for the asymmetrical multiplayer game, “Identity V.”

The booth also held an exclusive on-site voting event where attendees could vote for their favorite illustrations. Additionally, a variety of products, including the "Dark x POP Series," "Art Collection Series," and "Fantasy Series," were sold in the U.S. for the first time.

▼"Identity V" Wall Display

▼ "Identity V" Novelty Gift Campaign

Right: Novelty gift from the illustration voting campaign

Left: Novelty gift from the Frontier Works x GiGO collaboration campaign

▼“Identity V” Product Display

■ "Identity V" Related Links

・　Official Website

Isekai-Themed Events and Exhibits

The “Isekai Giant Omikuji” (Isekai Giant Fortune Lottery) event, which offered luxurious prizes like an AX2025-exclusive can badge for the anime “The Wrong Way to Use Healing Magic” and figures from other isekai works, featured guest cosplayer Mie, who participated in a Raphtalia costume from “The Rising of the Shield Hero.”

There was also a wall graphic exhibit from the light novel imprint "MF Books," featuring “The Rising of the Shield Hero,” “Mushoku Tensei: Jobless Reincarnation,” and “The Wrong Way to Use Healing Magic.”

▼ Isekai Giant Omikuji

Guest Cosplayer: Mie （@mieparfait）

▼Prize for the Isekai Giant Omikuji: AX2025 Limited Edition Badge from the Anime "The Wrong Way to Use Healing Magic"

▼ Wall Displays of "The Rising of the Shield Hero," "Mushoku Tensei: Jobless Reincarnation," and "The Wrong Way to Use Healing Magic" from "MF Books"

"MangaPlaza x Frontier Works" Collaboration Event

"MangaPlaza," one of North America's largest digital manga stores, provided by NTT Solmare Corporation. At both the "MangaPlaza" booth (SH-1000) and the Frontier Works exhibition area within the "animate GROUP" booth (SH-504), a limited number of AX2025-exclusive ticket-style cards and can badges were given away. These items featured illustrations from popular Frontier Works titles available on "MangaPlaza," including:

・　"Villainess Harem Chronicles"

・　"Hi! It's Me, the Viscount's VILLAINIZED DAUGHTER"

・　"TheWolf's Bride"

・　"Prince-Turned-Idol & the Knight Who Stans Him"

・　"In a World Full of Zombies I'm the Only One Who Doesn't Get Attacked-Full Color"

▼ "MangaPlaza × Frontier Works" Collaboration Event Limited Quantity Gifts

Skateboard Deck Exhibition

Throughout the event, samples of the overseas-exclusive, made-to-order skateboard decks from “Suikoden I & II HD Remaster,” “Identity V,” and “Maniani World” were displayed.

▼ "Suikoden I & II HD Remaster," "Identity V," and "Maniani World" Skateboard Deck Exhibition

Talk Event: "Frontier Works Presents The Visual Expressions Hidden in the Characters of Maniani World"

In addition to the booth exhibits mentioned above, Frontier Works also hosted a talk event at Panel Room 402AB inside the "Anime Expo 2025" venue!

The event focused on “Maniani World,” an original brand created in collaboration with illustrator Maniani, who has over 150,000 followers on X and is attracting global attention. Frontier Works Creative Director Yuka Mochizuki discussed the unique worldview hidden within “Maniani World” and the mysterious appeal of its popular monsters.

There was also a raffle for prizes, including illustration books signed by Maniani, which was met with loud cheers from the audience.

▼ Talk Event

▼ Special Badge and Coloring Card for Visitors

▼Maniani Signed Illustration Book

■ What is Maniani World?

Kowai (scary)? + Kawaii (cute)? = Kowaii! (scarily cute)

With over 150,000 followers on X, Maniani is an illustrator popular both in Japan and abroad. They created the unique and mysterious "Kowaii World," inhabited by cute yet spooky monsters.

・　Official Website

・　Official Instagram

・　Official Facebook

Over the four days of Anime Expo 2025, Frontier Works had an incredible and exciting time with so many fans who came from all over the world.

The company is committed to continuing to deliver new and emotional experiences that transcend borders and generations. Please look forward to what they do next!

Frontier Works at "Anime Expo 2025": Exhibition Overview

Event Name: Anime Expo 2025

Official Event Website: https://www.anime-expo.org/

Dates: Thursday, July 3 to Sunday, July 6, 2025

Location: Los Angeles, USA / Los Angeles Convention Center

Booth Name: "animate GROUP" Booth (SH-504)

*Held within the "animate GROUP" booth.

About Frontier Works Inc.

Business Activities: Planning, production, and sales of DVDs, CDs, books, magazines, radio programs, merchandise, games, events, and musicals; also involved in film distribution.

Address: Higashi-Ikebukuro Central Place 4F/5F, 3-22-17 Higashi-Ikebukuro, Toshima-ku, Tokyo, Japan

Representative Director: Masahide Tsuji

Established: August 2002

・　Official Website

・　Official X

・　Official Facebook

・　Official Instagram

・　Official YouTube

Frontier Works Arrives at “Anime Expo 2025” to Captivate Fans with Exclusive Experiences

Official Report

“The Rising of the Shield Hero Season 4” Talk Event Powered by Crunchyroll

“Suikoden” Series

"Hatsune Miku x Tokyo National Museum" Cultural Property Restoration Program

Identity V

Isekai-Themed Events and Exhibits

"MangaPlaza x Frontier Works" Collaboration Event

Skateboard Deck Exhibition

Talk Event: "Frontier Works Presents The Visual Expressions Hidden in the Characters of Maniani World"

Frontier Works at "Anime Expo 2025": Exhibition Overview

About Frontier Works Inc.

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