Top Black Friday Deals to Shop This Year

The Ultimate Guide to Black Friday Deals

Black Friday is no longer just a single day of shopping—it's an entire week of deals, discounts, and opportunities to save. With so many retailers offering incredible sales, it can be overwhelming to know where to start. However, there are some standout deals that you won't want to miss. From tech to fashion, home goods to outdoor gear, here’s a comprehensive list of the best Black Friday deals you should consider.

Amazon: A Treasure Trove of Discounts

Amazon has always been a go-to for online shopping, and this Black Friday is no different. From Apple products at record-low prices to Yeti cups that could win any White Elephant exchange, everything is up to 50 percent off. If you're looking for something specific, make sure to check out the site's current promotions, as many of these deals are already pretty good.

Brooklinen: Get Cozy with Great Deals

If you need new sheets, Brooklinen is offering a sitewide 25 percent discount from November 18 through December 2. Additionally, their sale section has up to 75 percent off everything else, including the bath towels that our Commerce Editor Luke Guillory called "the perfect waffle towel."

Brooks Brothers: Classic Styles at a Discount

Brooks Brothers has been a staple in classic menswear since 1818. This Black Friday, they’re offering up to 30 percent off on their classic pieces, with additional discounts of up to 60 percent in their sale section.

Cozy Earth: Sleep Like You’re on a Cloud

Cozy Earth is known for its incredibly comfortable bedding. Our editors have compared their Home Award-winning comforter to sleeping on a cloud. Use the exclusive code The News Pulse to get 35 percent off the entire site.

Dyson: Upgrade Your Vacuum

Dyson vacuums are known for their quality, but they also come with a hefty price tag. This Black Friday, you can find them up to 45 percent off, with an extra 10 percent off select products using code BF2025.

Filson: Rugged Gear at a Great Price

Filson offers up to 25 percent off select pieces during its Black Friday sale, with additional markdowns of up to 50 percent in its outlet section. Whether you need rugged outdoor gear or everyday styles, you’ll find something great here.

Herman Miller: Comfortable Seating for Home Offices

Working from home is easier with the right chair. Herman Miller chairs are on sale with 25 percent off the entire site through Black Friday.

Hoka: Run Better with Great Deals

Whether your 2026 goals involve running a marathon or simply upgrading your sneakers, Hoka’s sale section is a must-see. The brand rarely hosts sales, making this your best chance to avoid full price.

Huckberry: Three Drops of Great Deals

Huckberry is doing things differently this Black Friday with three drops of sales, now through Cyber Monday. Right now, you can take up to 40 percent off of bestsellers, including Flint and Tinder denim and fresh outerwear.

J.Crew: Affordable Style for Everyone

J.Crew is one of the best mall brands for guys who want to look good without spending a fortune. With up to an additional 50 percent off already discounted styles using code FRIDAY, and 40 percent off full-price pieces, you can find sweaters and work pants at pennies on the dollar.

J. Press: Ivy League-Inspired Deals

J. Press offers a sitewide sale with up to 25 percent off its range of Ivy League-inspired pieces. If your closet is full of classic sweaters and well-made menswear, this is the place to shop.

Levi's: Save on Your Favorite Jeans

While you can find some excellent Levi's discounts on Amazon, they’re limited to a handful of cuts and washes. For your preferred style, shop directly from Levi's while everything's 40 percent off.

Lululemon: Fitness Gear at a Discount

Lululemon is offering a sale this Black Friday, giving you the chance to save on joggers and sweat-wicking running shirts. Pre-Black Friday deals are currently live for early birds.

Nordstrom: Great Shoe Deals

Nordstrom is known for its summer Anniversary Sale, but its Black Friday event is equally impressive. While everything from sweaters to denim is on sale, the shoe discounts are arguably the best deals available right now. Save more than 50 percent on suede boat shoes, work boots, and Adidas sneakers.

Ralph Lauren: Timeless Style at a Discount

Ralph Lauren is a top choice for sharp-dressed men. Now's a smart time to stock up on pieces to emulate his timeless style. Ahead of the official Black Friday sale, you can save more than 30 percent on classic polos and chinos.

REI: Outdoor Gear at a Great Price

REI is closing all of its stores on Black Friday as part of its Opt Outside event. However, there are plenty of deals worth shopping online through its outlet. You can save up to 50 percent on past-season styles, plus exclusive discounts for REI Co-op members.

Saatva: Best Mattresses at a Discount

Saatva is known for its high-quality mattresses. By shopping through our links, you can save 20 percent when you spend over $1,000, so long as a mattress is in your cart.

Tecovas: Westernwear at a Great Price

Tecovas is offering 20 percent off the entire website through December 1, including the Dean boot, which our Style Director Jonathan Evans calls "a little bit country and a little bit rock ’n’ roll."

Therabody: Recovery Tools at a Discount

Therabody products, including a range of Theragun massage guns and recovery boots for runners, are up to 35 percent off. For a winning gift, pick up the TheraFace tool.

The North Face: Great Jacket Discounts

Through December 1, The North Face is offering up to 30 percent off select styles. While you can score hiking pants for under $30, it's hard to beat these jacket discounts, especially if you've been meaning to replace your puffer.

Todd Snyder: Fashion at a Discount

Todd Snyder is offering 30 percent off the entire site (just be sure to use code BLACKFRIDAY). With this sale, you can score our new favorite sweatshirt for under $100.

Vuori: Athleisure at a Great Price

Everything from our favorite Sunday joggers to the tried-and-true Kore shorts are discounted as part of Vuori's Black Friday sale. You can get up to 40 percent while restocking your athleisure collection, but don’t delay—colors and sizes are going fast.

Walmart: Everyday Deals

Odds are you'll be shopping for a few little ones in your life. Walmart offers new deals every day through December 1, whether you're after a new TV or a portable speaker.

Wayfair: Home Decor at a Discount

Wayfair is offering up to 70 percent off as part of its early Black Friday sale. While there are plenty of smaller decor pieces up for grabs, go for the platform beds and sprawling sectionals while they're hundreds off.

West Elm: Affordable Home Upgrades

West Elm's early Black Friday sale has up to 60 percent off furniture, decor, and other homewares, making it easy to affordably spruce up your space. And if you still don't have a matching set of plates, you have no excuse.